Turning Snack Time
into Story Time
Despite being the second-largest racial or ethnic group in the United States, Hispanic communities are represented in fewer than 7% of children’s books. There are more books about animals or inanimate objects than about children of color, and 61% of low-income Hispanic households have no books for kids at all, according to the US Department of Education.
Snacks & Stories aimed to help close that gap by delivering culturally representative books into book deserts and spotlighting stories written and illustrated by Hispanic creators, alongside other underrepresented voices.
Campaign
Snacks & Stories
Brand
Mott’s Fruit Snacks
Years
2024 & 2025
Mott’s | Snacks & Stories
The Details
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Make Mott’s fruit snacks the very first fruit snack Hispanic Moms buy their preschoolers
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Deliver value for Hispanic Moms by supporting childhood development through reading.
With every purchase of Mott’s fruit snacks, mom could scan her receipt and choose from 1 of 16 Spanish, English or Bilingual books, all written or illustrated by Hispanic authors and illustrators.
The program launched in L.A. with the Snacks & Stories Mobile Library, then traveled East, further increasing access to Hispanic children’s books, stopping at Book Deserts across the country.
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Earned Media Impressions
Sales
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2,500 books given to kids in Book Deserts
271M earned media impressions
HHP (+0.8), Dollar Share (+0.2), EQ Share (+0.5) and Distribution Share (+0.38)
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Led the strategy and execution of Snacks & Stories, guiding the campaign from insight to launch.
Oversaw creative development, partnership strategy, and cross-functional leadership—ensuring the program authentically celebrated Hispanic and multicultural voices while delivering real access to books in underserved communities.
“As a mother and storyteller, I understand the importance of providing access to books and sharing multicultural stories with our kids… I’m proud to partner with Mott’s on Snacks & Stories to spotlight stories that give kids everywhere the chance to see themselves represented.”
— Eva Longoria